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If you're considering taking the following mini self-assessment of your organization's readiness for Marketing Operations, congratulations! You've taken the hardest step . . . the first one. You've come this far; take the next step. It's relatively painless. Just rank your responses to the following 20 questions from 1 to 5 (with 5 being the highest) to assess how well your organization is doing in the following areas related to Marketing Operations:
| 1. We have clear objectives and understand the outcomes we are trying to achieve | |
| 2. We have tangible ways to measure our success | |
| 3. We have well-defined shared processes that enable us to work across different groups and get our work done without dropping balls, duplicating efforts or constantly throwing last-minute hot potatoes at one another | |
| 4. We document our experience and learnings so others can benefit from them | |
| 5. If someone is unavailable or leaves our group, someone else is able to step in and do their job | |
| 6. We hold ourselves and one another accountable through regular communications, reporting and reward systems that are aligned with desired performance | |
| 7. We are able to find the right balance between formulating the strategy and executing it | |
| 8. We attain buy-in and support before going forward with a new strategy or initiative | |
| 9. We are able to use technology to collaborate together, make better individual and group decisions, and be more efficient | |
| 10. We allocate budget to the most profitable activities and make program adjustments based on insight of what is working best toward achieving our objectives | |
| 11. We have a means to improve our competency so we can close the gap between where we are now and where we want to be | |
| 12. We have a system in place to nurture future customers that are not ready to buy today | |
| 13. Our marketing messages resonate with our customers' actual experience of our company | |
| 14. We are as effective managing the brand as we are at communicating it | |
| 15. We are as effective listeing to our customers as we are at communicating to them | |
| 16. We share important knowledge rather than hoard it | |
| 17. We have a planning process that encourages people to speak up, contribute and feel involved | |
| 18. When there is a process or people issue that is prevent us from moving forward effectively, we are able to acknowledge, discuss and resolve the elephant in the middle of the room | |
| 19. We use a dashboard to track our progress | |
| 20. The insight from the dashboard is meaningful and helps us make better decisions | |
| TOTAL POSSIBLE POINTS | |
| YOUR SCORE |
So how'd you do? If your score was on the alarming side, we invite you to contact us to discuss how to make your Markeitng Operations more efficient, effective and accountable.
Want to assess your organization a little more deeply before contacting us?. Check out Gary Katz's article, "Marketing Operations: A Three-Phase Self-Assessment to Determine If Your Marketing Organization is Ready to Change Its MO Now."
