About Us

Changing the Modus Operandi of Marketing Through Marketing Operations 2.0

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"Marketing Operations Partners is one of the quintessential pioneers in defining exactly what Marketing Operations is and should be. The firm and its research have helped me countless times as I established Marketing Operations at Wal-Mart. Marketing Operations Partners has helped justify and quantify the need for Marketing Operations in order to improve efficiencies and elevate Marketing's stature across the enterprise" -- Kelley Troia, former Sr. Director of Marketing Operations, Wal-Mart

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Marketing Operations Partners is the worldwide leader in evangelizing the discipline of Marketing Operations, bringing together subject matter experts in the areas of buying process acceleration, customer profitability and customer experience management, process design and optimization, strategic planning, technology deployment preparation, organizational diagnosis, change management, metrics, marketing ROI, predictive analytics, data strategy, resource optimization, knowledge management, and aligning marketing, sales and product strategies to enterprise strategic objectives.

We have been leading the way in helping companies transition from Marketing Operations 1.0, a focus on the fundamentals of operational efficiency and accountability, to Marketing Operations 2.0, an emphasis on strategic alignment and integration of marketing operations with the overall corporation through holistic insight and practices.

Marketing Operations 2.0 Self-Assessment

To quickly assess your organization’s MO 2.0, rank your responses to the following 20 questions from 1 to 5 (with 5 being the highest):

1. We have clear objectives and understand the outcomes we are trying to achieve
2. We have tangible ways to measure our success
3. We have well-defined shared processes that enable us to work across different groups and get our work done without dropping balls, duplicating efforts or constantly throwing last-minute hot potatoes at one another
4. We document our experience and learnings so others can benefit from them
5. If someone is unavailable or leaves our group, someone else is able to step in and do their job
6. We hold ourselves and one another accountable through regular communications, reporting and reward systems that are aligned with desired performance
7. We are able to find the right balance between formulating the strategy and executing it
8. We attain buy-in and support before going forward with a new strategy or initiative
9. We are able to use technology to collaborate together, make better individual and group decisions, and be more efficient
10. We allocate budget to the most profitable activities and make program adjustments based on insight of what is working best toward achieving our objectives
11. We have a means to improve our competency so we can close the gap between where we are now and where we want to be
12. We have a system in place to nurture future customers that are not ready to buy today
13. Our marketing messages resonate with our customers' actual experience of our company
14. We are as effective managing the brand as we are at communicating it
15. We are as effective listeing to our customers as we are at communicating to them
16. We share important knowledge rather than hoard it
17. We have a planning process that encourages people to speak up, contribute and feel involved
18. When there is a process or people issue that is prevent us from moving forward effectively, we are able to acknowledge, discuss and resolve the elephant in the middle of the room
19. We use a dashboard to track our progress
20. The insight from the dashboard is meaningful and helps us make better decisions
TOTAL POSSIBLE POINTS
YOUR SCORE

We invite you to contact us to discuss how to make your Marketing Operations more efficient, effective and accountable.

*MO 1.0    Focus on operational efficiency and accountability
*MO 2.0    Integrate operations holistically with overall corporation for strategic impact

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