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“As an accomplished practitioner of marketing and provider of marketing services, Gary understands the guts of a marketing operation from the inside and bottom-up. He has parlayed the insights from the trenches into a grand view of Marketing Operations. Unlike typical pundits, Gary undertook the arduous and expensive task to interviewing and surveying stakeholders in the field of Marketing Operations, giving him an uncanny, bottom-up realistic, pragmatic, and detail-oriented framework of current-state operations and how innovation leaders can pioneer new levels of integrated Marketing Operations. Kudos! Finally, Gary has the mindset, tools, and data to support marketing executives in transitioning into more effective operations management of marketing” – Michael Moon, CEO, Gistics
Great marketing practitioners are instinctively action oriented and externally focused, leveraging their sense of urgency to deliver results. Adding a strong enabling infrastructure, a supportive ecosystem and operational discipline to this natural talent can be the difference between success and failure.
Marketing Operations Partners has developed a model framework to depict a clear and broad vision of MO value to organizations. This closed-loop framework highlights key elements that executives must take into account to optimize effectiveness of the Marketing Operatons function
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The Marketing Operations Partners’ Best Practice Framework foundation consists of an Ecosystem and an Infrastructure. This foundation’s major influence on Marketing Operations effectiveness is Strategy. In turn, Marketing Strategy leads to Management Guidance, which drives Marketing Processes, which are evaluated via Metrics that provide feedback, looping back to Strategy. Finally, all of this can benefit from support by 21st century Technology.
E-mall or call us at 408-243-7881 to begin leveraging Marketing Operations Partners' Best Practice Framework today.
