Marketing Operations Competencies — A self-paced online course with optional interactive exercises: “Marketing Operations 2.0: From 2011 Tactical Discipline to 20/20 Strategic Vision” will prepare you to:

• Assume leadership in achieving enterprise innovation and growth objectives, not just brand management
• Inform executive-level decision-making through an effective data and information integration strategy that bridges disparate systems
• Drive demand generation in alignment with customer requirements for personalized content and support during the buying process — when, where and how they want it
• Optimize marketing spend, including programs, people and infrastructure
• Demonstrate accountability for achieving tangible business results, including measurable return on marketing investment

Marketing Operations Future Forum — Join more than 600 fellow Marketing Operations Future Forum members to learn about Marketing Operations 2.0 and share insights, best practices and experience with your peers

Client Partnering — Let’s discuss your client’s situation and work as a virtual team to combine people and process change management with the design and deployment of your technology solutions