Laura Patterson and I are moderating separate panels at the Marketing Operations Management Symposium November 12–13 in Los Angeles and are seeking additional panelists.
I’m moderating the panel Best Practices in Marketing Operations: The Journey to MO Maturity on Tuesday, November 13th. I have space available for up to 3 VPs of Marketing, CMOs, or Marketing Operations Directors who could share their stories about the key drivers in their MO journeys, success factors, obstacles and how they are moving toward increasing MO sophistication and integration. Please contact me at if you are or know someone appropriate for the panel opportunities.
Laura Patterson, president of VisionEdge Marketing, is moderating the panel Marketing Performance Measurement Panel: Insights into Creating and Using a Marketing Dashboard on Monday November 12th. She still has a space open for a VP of Marketing or CMO of a B2B company who could talk about their marketing dashboard, the metrics selected, how the dashboard was created and is being used to facilitate strategy, make decisions and demonstrate marketing’s value, and share lessons learned. Please contact Laura if you are or know someone appropriate for the panel opportunity.
Laura is on Marketing Operations Partners’ Advisory Board and her company, VisionEdge Marketing, Inc., is an important strategic partner. VisionEdge Marketing is a
We will certainly entertain the possibility of qualified individuals serving on both panels. If you have interest in serving on both panels, please contact me.
