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    July 26, 2008

    ad:tech Launches 1st Mark-Ops Forum, Aug. 6 in Chicago

    Filed under: NoRepost, Uncategorized — Gary_Katz @ 2:08 pm

    I’m hosting ad:tech’s first Mark-Ops Forum in Chicago on August 6 from 3:30–5:30 p.m. Join me and other leaders in the Marketing Operations community as we explore where strategy meets operational excellence.

    The Mark-Ops Forum is an unprecedented opportunity to bring marketers and project managers together under one roof in support of organizational alignment. The forum is co-located with ad:tech, the world’s leading digital marketing conference. Joining me during this two-hour interactive, results driven learning and networking experience is Kelly Troia, Senior Director, Marketing Operations for Wal-Mart; Adam Bloom, Director, Product Marketing & Sales for Unica-Marketing Central; and the force behind the event, David Hutchinson, PMP Chair, Marketing & Sales SIG, and ad:tech advisory board member.

    What you will learn:

    * The state of Marketing Operations in organizations today
    * A real-life case study from Wal-Mart
    * Key indicators to determine your organization’s readiness to invest in a dedicated Marketing Operations function
    * An overview of the tools of the trade, including a deeper look into the successful application of Marketing Operations Management technology
    * A preview of the Marketing Operations function of tomorrow

    More information
    Register now:

    Opportunities like this for Marketing Operations pros to come together are too few and in between. Advance your career and your organization. Seize this rare opportunity!

    Gary

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