In previous posts, I’ve mentioned Bernie Borges of Find and Convert, a good friend and Social Media guru whose new book, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing, recently became available on Amazon. At just $15.61 for 312
Here’s what I had to say about this timely, highly relevant and impactful book:
“Marketing 2.0 helps CEOs and CMOs navigate the new social web by providing a roadmap and driving instructions to our desired destination. Bernie skillfully explains the history of the Web 2.0 phenomenon and the lay of the land, warns us about the road hazards, and spells out the potential rewards. With these new social media tools at our disposal, marketing will never be the same again. Small companies can now compete on an even playing field with giants. Large companies can become irrelevant in the blink of an eye if they fall asleep at the wheel. In short, Marketing 2.0 is a must read for anyone in business who wants to succeed with social media marketing.”
Now, sure, I gussied up my comments a bit, knowing they were going to be in print for posterity. But this is truly one great book. And the opportunity to glean so much of Bernie’s insight in the equivalent of a playbook is a real gift to social media marketers everywhere, whether you are a newbie or a seasoned professional.
So break out your credit card, go to Amazon and start reading this insightful book today. And once you’ve finished this great read, I strongly suggest you contact Bernie to get help translating the fundamental understanding he provides into a customized strategy that harnesses the power of Social Media and Marketing 2.0 to achieve your organization’s objectives.
Gary
