Marketing Operations at Work

My avid readers (both of you? (<:} ) have probably noticed that I haven’t posted much in the past few months. A group of us on Twitter noticed that as we accelerated our tweeting, our blog posts tended to decrease. Well, that was my excuse last year anyway.

I’ve actually been rethinking how to reinvent this blog. As proof that even a Marketing Operations champion is resistant to change, I’ve tended to write lots of long, deep posts and republished my articles here. Simultaneously, my social media guru friends have been reminding me that best practice in blogging means easier digestibility, more consistent posting, greater interactivity and lots of links so readers can drill down as desired.

Of course, I’m well aware of these best practices, having advised my clients of same for years. So it’s high time I tried to follow them myself!

So starting Monday, February 1, expect to see a new Marketing Operations at Work! Shorter, crisper posts. More opportunity for you to share your thinking rather than just be influenced by mine. Links, links and more links for you to follow, if interested, or ignore, if not.

I will try to post several times a week but at least once a week. No more 2–3 month gaps.

So if you ever thought about posting a comment here but were intimidated by my loquaciousness, hopefully you’ll feel encouraged and welcome to post from now on.

You’re all welcome to post comments here. The sound of my voice gets old. I want to hear from you. (Except you spammers. Please go away. I will never approve one of your BS ads).

Gary

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