Marketing Operations at Work

As I write this, I’ve just celebrated my 26th Valentine’s Day as husband to the love of my life, Melissa.

A successful long-term marriage requires attraction, passion, friendship, communication, commitment, nurturing, growth, responsibility, collaboration, sharing, fun, emotional support, give and take, and so much more.

Two of the hottest topics in Marketing these days are the Social Web (Web 2.0) and, to my gratification, Marketing Operations. The Social Web is the latest channel and playing field leveler for marketing in today’s new world. Marketing Operations is the strategic and operational lever to get the most from Marketing resources, tools and insight — both online and offline.

I’ve written about how Marketing Operations 2.0 is the yin to Web 2.0’s yang in an article that was originally published in the Business Marketing Association’s national newsletter in 2008.

I’m motivated to do my part to advance this badly-needed marriage between Marketing Operations and the Social Web, so I’m proud to announce that Marketing Operations Partners will be a sponsor of the NewComm Forum, one of the most exciting and respected conferences on Web 2.0.

Following is information on 2010 NewComm Forum, as well as a discount code you can use to save money when you sign up as part of our extended family.

NewComm Forum: The Social Web – Redefining Business
April 20–23, 2010
San Mateo, CA
www.newcommforum.com

Don’t miss the premier conference for unlocking the power of the social web for business. Speakers include a who’s who of social media experts and practitioners from leading companies. Five comprehensive tracks include: Online Communications & Communities, Social CRM, Markets are Conversations, Understanding the New Media Landscape, and NewComm Essentials. Early Bird discounts through March 12th.

Use discount code NCF2010MOP to save an additional $100 – register now – seats are limited!

I hope you’ll join us during this special week in April when the Marketing Operations and Social Web communities come together. This is a love affair that’s made to last. (<:}

Gary

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