Marketing Operations at Work

In previous blog posts, I explored the relationship of Marketing Operations to Social Media and the ”instant gratification” Marketing ROI organizations are unrealistically expecting from the Social Media channel.  Before jumping into another plug for our partner, Newcomm Forum 2010: The Social Web. .. Redefining Business, I want to touch on an aspect of Social Media ROI that is easily overlooked but has significant relevance in today’s world: Social Media Monitoring.  Before an organization can even hope to assess the impact of Social Media on its marketing effectiveness, it needs a way to be able to effectively track and monitor activity and relationships online in communities such as LinkedIn, Facebook, Twitter, YouTube, etc.. As is often the case with technology-based solutions and services, the plethora of options available is overwhelming and buyer confusion is the norm. Recently I met with Stephen DeBruyn, who is addressing this challenge with true passion. Steph is a protege of my friend and communications measurement guru Katie Paine, having worked with her at Delahaye Group (now Cision) before Katie left that firm to found KD Paine & Partners. Steph shared with me a fantastic resource he and Connie Benson have developed to take the mystery out of social media monitoring. Their website, Tools and Best Practices for Monitoring Social Media, includes a Guide to Social Media Monitoring Tools, Purchase Criteria, Insights & Trends, Resources, Best Practices/Social Media Case Studies and Definitions. Check it out!

Now on to the NewComm Forum plug!

As you know by now, Marketing Operations Partners is a proud sponsor of:

NewComm Forum 2010: The Social Web. .. Redefining Business

April 20 — 23, 2010
Marriott San Mateo
San Mateo, CA
http://www.commforum.com

We hope you’ll be able to join us next week at NewComm Forum, the premier conference for unlocking the power of social media for business. This is a great opportunity to get up-to-speed on the latest developments in the Social Media world, hear about best practices, explore new tools and applications, and network with users, vendors and thought leaders in the field.

Friends of Marketing Operations Partners can take advantage of special discounts by using the below discount codes.

Come for the entire conference or just a day!

NewComm Forum will feature a who’s who of social media experts and practitioners from leading companies presenting 40 sessions in five comprehensive tracks including:

• Online Communications & Communities
• Social CRM
• Markets are Conversations: From Theory to Practice
• Understanding the New Media Landscape
• NewComm Essentials

Keynoters include:

• Jackie Huba, online marketing expert and author
• Dave Carroll, singer/songwriter, “United Breaks Guitars”
• Scott Monty, Ford
• Jack Holt, US Dept. of Defense
• Tim Westergren, Pandora
• Neville Hobson, WeissComm

Choose from a variety of intensive ½-day and full-day pre-conference workshops on Tuesday, April 20th. See details at: http://www.newcommforum.com/Social-Media-Workshops.

Use discount code NCFW100 to save $100 on a pre-conference workshop.

And, wrap up your Forum experience on Friday, April 23rd in our special one-on-one workshop with conference faculty and SNCR Fellows — included in your conference fee. It’s like getting a half-day of expert consulting FREE! See more details at: http://www.newcommforum.com/Social-Media-Strategy

Register for the full conference now at www.newcommforum.com with special discount code for NCF300 to save $300 off your full conference fee!

Or, just join us for one day on Wednesday, April 21st:

The NewComm Forum 2010 One-day Pass Includes:

• Full Access Pass for Wednesday, April 21st
• 3 Keynote Sessions: Jackie Huba, online marketing expert and author; Dave Carroll, singer/songwriter, “United Breaks Guitars” and Tim Westergren, founder, chief strategist, Pandora
• Access to all conference sessions – choose from 16 breakout sessions in five tracks. Featured presenters include: Shel Holtz, Jen McClure, Paul Chaney, Eric Schwartzman, Francois Gossieaux, Brian Solis, Katie Paine, Dharmesh Shah, Beth Kanter, Kami Huyse and more!
• Networking Activities and Food & Beverage Events: Breakfast, Luncheon featuring Dave Carroll of “United Breaks Guitars” fame & Cocktail Reception

Cost: Only $395! Register now and use code NCF1D.

We hope you’ll join us for NewComm Forum, the premier conference for unlocking the power of social media!

Gary

Highlight any portion you want: