Marketing Operations Partners’ Founder Katz To Present "Marketing in MOtion: Leveraging Marketing Operations for Results," in Live Webinar on Nov. 17

Katz to also speak on Marketing Operations at East Bay I.T. Group

 (EBIG) Sales & Marketing SIG Meeting on November 16.

November 1 , 2006 — Los Angeles, Calif. — Marketing Operations Partners announced today that its founder and CEO, Gary M. Katz, will present a live webinar, "Marketing in MOtion: Leveraging Marketing Operations for Results," on November 17 at 9 a.m. PST. In addition, Katz will also be the speaker at the East Bay I.T. Group (EBIG) Sales and Marketing SIG meeting on November 16.

This is expected to be the first in a series of webinars on Marketing Operations presented by Katz and other leaders in the field. It is targeted at  CMOs, VPs of Marketing, CEOs, GMs, COOs, CSOs, VPs of Sales, CFOs, Marketing and Marketing Operations staff and anyone who works interdependently with Marketing.

The webinar will discuss why leading organizations are turning to Marketing Operations to deliver a new level of operational discipline and accountability, while simultaneously raising the ROI contribution, job satisfaction and status of the Marketing function.  It will also detail how Marketing Operations:

• accelerates the sales and buying cycle
• provides the infrastructure for scalability, knowledge sharing and synchronized effort
• drives organizations to take ownership of the customer experience
  supports CMOs in working more closely with CEOs and the C-team to deliver the enterprise’s strategic agenda
• enables marketing to demonstrate its ROI

In addition, Katz will also identify the key characteristics and motivators that indicate an organization’s readiness to formalize its Marketing Operations function, and the vision and commitment required to be successful.

To register, visit https://www.gotomeeting.com/register/720678416

Those that register by November 15, 2006 will receive a free white paper by Katz, "Marketing Operations: A Three-Phase Self-Assessment to Determine if Your Marketing Organization is Ready to Change Its M.O. Now."

For more information on the webinar, visit  http://www.mopartners.com/news/MOinMotionWebinar.php

For more information on the EBIG event, visit  http://www.ebig.org/sig/sig.aspx?SIGid=27&EventID=806&old=

About Gary Katz:

Katz is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. Previously, he served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation and senior manager of corporate communications for Insignia Solutions. Before that, he worked as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing consulting firms. Marketing Operations Partners represents his fourth business start-up. He also founded Marketing Operations Partners’ sister company,CommPros Group in 2005; Katz Business Communications in 1990; and Public Relations Solutions, Inc. in 1985. Katz holds a master's degree in organization development from the University of San Francisco and a bachelor's degree in public relations from San Jose State University. He is past president of the Silicon Valley Chapter, Public Relations Society of America (PRSA), an Accredited Member of PRSA and a certified strategic planning process facilitator by the Institute of Cultural Affairs. He also was a facilitator for the first Voice of the Customer program for Sun University in 1994. Katz currently serves on the Boards of the Silicon Valley American Marketing Association and Silicon Valley PRSA.

About Marketing Operations Partners

Founded in Santa Clara, Calif. in June 2006. Marketing Operations Partners is focused on changing the M.O. of marketing by leveraging process, technology, guidance and metrics to enable marketing to run like a fully accountable business.  The firm brings together some of the leading thought leaders in the marketing community to help clients accelerate the sales and buying process, build a lasting marketing infrastructure, foster customer delight, win stakeholder buy-in for key initiatives, and demonstrate measurable ROI to management.  In short, Marketing Operations Partners helps CMOs operate like CEOs.  For more information, visit www.mopartners.com.

 For more information contact Gary Katz at 408-421-2421, info@mopartners.com or visit the company's website at www.mopartners.com.

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