Marketing Operations Partners In The News

Gary Katz leads two-day workshop on Marketing Operations in Hong Kong March 27-28. See news release.

Gary Katz interview - Marketing Operations Partners' CEO Gary Katz was recently interviewed by Aquent's Matthew Grant for The Talent Blog'. Check out the podcast on Marketing Operations.

Marketing Operations Partners "Journey to Marketing Operations Maturity" benchmarking study wasccited in the American Marketing Association/Aquent webcast on Marketing Operations on January 24, 2007 (link to recorded webcast archive coming soon).

"Five Steps to Better Marketing Operations"  – MarketingSherpa gives a sneak preview of Marketing Operations Partners' "Journey to Marketing Operations Maturity" Benchmarking Study

"Integrated? Strategic? Why Marketing Needs a New MO" by Gary Katz

"Not so rosy on the buyer's side" – Josh Gordon cites Gary Katz's MarketingProfs article, "Integrated? Strategic? Why Marketing Needs a New MO" article in his Ad Sales Blog

Squeeze the Lemons for Loyalty Growth" by Lynn Hunsaker

"Marketing Strategy is the Foundation of Success" by Linda Popky

"Face the Customers or Face the Music" by Linda Popky

"Interaction Bridges: The Best Strategic Tool for Keeping Customer Promises"  by Lynn Hunsaker

"Marketing Operations: 10 Signs That Your Marketing Organization Is Ready To Change its M.O. Now" by Gary Katz

"Marketing Operations: Solving Marketing's Seven Deadly Sins" by Gary Katz

Journal of Digital Asset Management

"Embracing Marketing Operations: What's In It for DAM Professionals" by Gary Katz

"The Truth About Campaign Management" Published in GoTo Silicon Valley by Mike Gospe

"Expect More Out of Meetings: Professional Facilitators Can Keep Your Meetings Focused and Productive" by Mike Gospe

"Do You Know The Voice of Your Customer: How To Gain Strategic Insight Through Customer Advisory Boards" by Mike Gospe

"Marketing Operations: A Three-Phase Self-Assessment to Determine If Your Marketing Organization is Ready to Change Its MO Now"by Gary Katz