News

Past Events

2011

November 11, 2011 – Optimizing the Customer Experience Using Customer-Centric Text Analytics, presented by Lynn Hunsaker for Text Analytics Summit West

September 27, 2011 – Influencing the Enterprise: Driving Strategic Impact Through Marketing presented by Lynn Hunsaker for the NorCal BMA Marketing Strategy Roundtable

September 20, 2011 –Earn What Your Worth:Value-Based Pricing – half day workshop presented by Linda Popky for Women in Consulting

September 14, 2011– Marketing Operations: Apply Your Skills to a Hot New Career Path – Career Management Seminar presented by Gary Katz for the Project Management Institute, Silicon Valley Chapter

September 13, 2011 – Customer Experience Management International Marketing panel, including Lynn Hunsaker and a representative from eBay. Silicon Valley Chapter, American Marketing Assocation

August 29, 2011– Transform Customer Experience: Product- to Client-Focus, online talk show hosted by Lynn Hunsaker

August 1, 2011 – Linda Popky presented Integrating Social Media into the Overall Marketing Strategy for San Francisco State College of Extended Learning

July 19, 2011 – Gary Katz presented a webinar on Marketing Operations 2.0: A Hot New Playground for Project Managers to Apply Their Craft and Raise Their Game for the Project Management Marketing and Sales Community of Practice

July 19, 2011 – Linda Popky presented a teleseminar on Marketing Beyond Social Media: Creating a Practice Development Strategy That Works for West Legal Ed

July 14, 2011 – Linda Popky presented a teleseminar on Serving on a Nonprofit Board is Good Business: Tell me the Story for Society for Advancement of Consulting (SAC) members.

July 11, 2011 – Gary Katz participated on an expert roundtable on Focus.com on How to Set Up an Effectiven Marketing Organization. Check out the roundtable podcast.

June 28, 2011 – Linda Popky hosted a NorCal BMA Marketing Strategy Roundatable on Winning When You Lose: Using Win/Loss Research to Gain Critical Marketing Insights.

June 21, 2011 – Lynn Hunsaker led a chat/call-in talk show with Brian Andrews, VP Customer Experience & Business Excellence of Intuit on Closing the Loop for Customer Experience Improvement.

June 15, 2011 – Lynn Hunsaker presented a webinar on Why Customer Satisfaction Surveys Aren't Customer Centric, and What to Do About It! for the Market Research Association

June 8, 2011 – Gary Katz moderated a panel on Board Room Buy-in: How to Create Relevancy of Marketing Metrics within the Corporate Environment for the MeasureUp Summit.

May 9, 2011 – Gary Katz presented Marketing ROI: It's Simpler . . . and Way Harder . . . Than You Think for the SD Forum Marketing SIG

May 5 – Gary Katz presented a half-day workshop on Marketing Operations 2.0: From Tactical Discipline to Strategic Vision for the SoCa Business Marketing Association Executive Summit

April 21, 2011 – Lynn Hunsaker presented Gaining Clout Through Customer Support Dashboards at Support & Service Management Consortium, Seattle.

March 21, 2011 – Lynn Hunsaker participated in a Focus.com online roundtable: How Does Corporate Culture Affect Organizational Performance?

March 14-15, 2011 – Lynn Hunsaker presented (with Barbara Scott) The Future of the Contact Center: Best-Practices, Top Markets, Innovations & Priorities, and Using Balanced Scorecards io Boost Performance & Revenue, & Lower Costs, at the Global Contact Forum, Mexico City

March 2, 2011 – Lynn Hunsaker presented Effective Project Management Dashboards at the Project Management Institute.

February 28 - March 28, 2011 – Gary Katz co-taught the course Leveraging Social Media Partners at UCSC Extension in Santa Clara.

January 31 - March 18, 2011 Gary Katz taught a self-paced online class on Marketing Operations for UCSC Extension for the Winter session.

2010

June 16, 2010 – Gary Katz completed a 10-week customized onsite class on Marketing Operations for the Marketing Communications staff of Anritsu Corporation

January 25 - March 19, 2010 – Gary Katz taught UCSC Extension's first online Marketing Operations class, "Marketing Operations: The Engine of Marketing Accountability."

January 14 - March 18, 2010 – Lynn Hunsaker taught Intro to Marketing at University of California Berkeley Extension.

2009

Lynn Hunsaker presented a webcast on "4 Steps to Gain Recognition as the Irreplaceable Change Agent You Are" on November 12 for the Contact Center Performance Forum.

Gary Katz led a workshop on Marketing Operations for the Silicon Valley Product Management Asociation November 7 at the Network Meeting Center at the TechMart in Santa Clara.

Lynn Hunsaker presented "Customer Engagement Tools: Almost-Free Marketing Mojo" on November 5 at the Marketing Research Association's First Outlook Conference in San Diego.

Gary Katz presented a web seminar for the Business Marketing Association "Marketing Operations 2.0: MObilizing Marketing for a Web 2.0 World" on October 20.

Lynn Hunsaker was interviewed by Linda Popky of L2M Associates as part of her Marketing Thought Leadership Podcast Series on October 21. Listen to the podcast,"New Rules for Innovating the Customer Experience."

Lynn Hunsaker presented the webcast " Improving Customer-Centric Culture: Engagement of Employees & Customers" on September 5 for Business Management Magazine.

Lynn Hunsaker presented "Improving Customer Experience in a Down Economy" on July 27 at the IIR Customer UNinterrupted conference in San Francisco.

Lynn Hunsaker was interviewed on Customer Reference Knowledge Sharing Network on June 4. Listen to the BlogTalkRadio podcast: "Customer-Centric Culture-Building."

Lynn Hunsaker presented "Improving Customer Retention Strategies" on May 28 at BrightTalk's Marketing Summit.

Gary Katz was interviewed by Linda Popky of L2M Associates as part of her Marketing Thought Leadership Podcast Series on May 12. Listen to the podcast, "Why Marketing Operations Matters," here.

Gary Katz and Joshua Horwitz of Boulder Logic hosted a webinar on May 12, "A Marketing Operations Approach to Customer Reference Management." See archived version.

Lynn Hunsaker was featured in a webcast on "interaction Bridges for Employee Engagement" on May 12. See archived version on BrightTalk (free one-time subscription registration to BrightTalk required).

Lynn Hunsaker discussed "Dealing with Difficulty People" on BlogTalk Radio on May 12, 2009. Check out the archived version.

Gary Katz conducted a webinar on Marketing Operations with David Hutchinson, chair of the Project Management Institute's Sales and Marketing SIG on March 5. See archived version (registration required)

Gary Katz served as a track chair at the eMetrics Marketing Optimization Summitt in San Jose on May 5, 2009

Gary Katz was one of just two speakers on the thought leader track at Predictive Analytics World in San Francisco. He presented, "Marketing Operations: The Engine Behind Predictive Analytics" on February 18.

2008

Gary Katz presented, "Marketing Operations: The Discipline Behind the Metrics," at the eMetrics Marketing Optimization Summit in Washington DC on October 21, 2008.

Lynn Hunsaker presented "Leading Indicator Dashboards" to the Chalk Institute Program Manager/Project Manager Special Interest Group on October 8, 2008.

Gary Katz conducted the first course on Marketing Operations for UCSC Extension from September 17- November 5, 2008

Lynn Hunsaker presented "Metrics You Can Manage For Success" to Marketing Think Tank on September 11, 2008.

Lynn Hunsaker presented "Accessible Dashboards & Recognition" to the South Bay Organizational Development Network on September 8, 2008.

Gary Katz hosted the first ad:tech Mark-Ops Forum in Chicago on August 6, 2008.

Lynn Hunsaker presented "Leading Indicator Dashboard & Team Recogntion System" to the Project Management Institute of Silicon Valley on July 9, 2008.

Gary Katz served as Marketing Operations track chair for the Henry Stewart Marketing Operations Symposium on May 12, 2008. 

Gary Katz presented "Building Upon the 5Ts of Marketing Operations: Applying Learning Organization Insights to Leverage 'The Power of 18'" at the Henry Stewart Marketing Operations Symposium on May 12, 2008.

Gary Katz spoke on Marketing Operations at the eMetrics Marketing Optimization Summit on Monday, May 5, 2008.

Lynn Hunsaker conducted workshops on Discovering Bridges Across Personalities and Discovering Bridges on April 26 and May 1, 2008.

Gary Katz conducted a workshop on Marketing Operations for the Silicon Valley Chapter, American Marketing Association on April 16. Marketing Operations leaders from Blue Coat Systems, Juniper Networks, NetApp and Polycom joined him on a blue-ribbon panel.

Gary Katz moderated a Marketing ROI luncheon panel with Alex Eldemir and Craig DeNoce on March 13, 2008 for the Silicon Valley Chapter, American Marketing Assocation.

Gary Katz facilitated a two-day workshop, "Enhancing Marketing Effectiveness Through Marketing Operations" on March 27-28, 2008 in Hong Kong.

2007

Gary Katz served as Marketing Operations track chair at the Henry Stewart Digital Asset Management, Workflow Automation and Marketing Operations Symposium November 12-13, 2007.

Gary Katz presented "Best Practices in Marketing Operations; Benchmarking Study Results from 80+ Companies" at the Henry Stewart Digital Asset Managemen, Workflow Automation and Marketing Operations Symposium on November 12, 2007.

Gary Katz co-moderated with Laura Patterson of VisionEdge Marketing "Best Practices for Measuring and Managing Marketing Performance: An Executive Roundtable" at the Henry Stewart Digital Asset Management, Workflow Automation and Marketing Operations Symposium on November 12, 2007.

Lynn Hunsaker presented "When Bad News is God News" at the Marketing Research Association's Fall Educational Seminar in Santa Rosa on September 14, 2007.

Lynn Hunsaker taught the "Intro to American Business" course at Mission College, fall semester, 2007.

Lynn Hunsaker taught the "Essentials of Marketing" course to graduage students at UC Berkeley Extensivin, spring and summer semesters, 2007.

Lynn Hunsamer presented "Leverage 'Voice of the Client' for Sustainable Growth" at the Legal Marketing Association on June 19, 2007.

Gary Katz led a discussion on "Raising the Stature and Influence of PR in the Enterprise" for the Business Marketing Association of Northern California PR Roundtable on June 13, 2007.

Gary Katz acted as chair for the Marketing Efficiency & Effectiveness track at the Henry Stewart Conference in New York June 6-7, 2007.

Lynn Hunsaker taught a course on "Creating & Using Surveys Profitably" for San Jose State University's Professional Development program on May 15, 2007.

Linda Popky taught a one-day course on Measuring Return on Marketing, May 12, 2007, SF State University.

Lynn Hunsaker taught a course on "Essentials of Marketing" for UC Berkeley Extension from February 14-April 18, 2007.

Lynn Hunsaker taught a course on "Marketing Research and Development Strategies" at Mission College on Saturday, February 24, 2007.

Lynn Hunsaker led a workshop on "Interaction Bridges: Using Your Strengths in a Team Setting" for Silicon Valley  W.O.M.E.N on January 20, 2007.

Lynn Hunsaker spoke at the American Society for Quality on January 17, 2007.

Lynn Hunsaker presented on how "Interaction Bridges Maintain Momentum for Initiatives on January 11, 2007 to the Silicon Valley Chapter, Project Management Institute.

2006

Gary Katz presented a Marketing Operations Partners-sponsored webinar, "Marketing in MOtion: Leveraging Marketing Operations for Results" on November 17, 2006.

Gary Katz spoke on Marketing Operations at the East Bay I.T. Group (EBIG) Sales and Marketing SIG on Nov. 16, 2006. 

Lynn Hunsaker led a condensed workshop on Interaction Styles for the Peninsula Chapter of the Society of Human Resource Management on November 9, 2006 in San Mateo. 

Gary Katz served as Marketing Operations Management Track Chair at the Marketing Operations Management Symposium in Hollywood, October 9-10.

Gary Katz presented to a group of Mexican entrepreneurs at TechBA Silicon Valley.