Past Events

2009

Gary Katz presented a web seminar for the Business Marketing Association "Marketing Operations 2.0: MObilizing Marketing for a Web 2.0 World" on October 20.

Lynn Hunsaker presented "Improving Customer Retention Strategies" on May 28 at BrightTalk's Marketing Summit.

Lynn Hunsaker presented "Improving Customer Experience in a Down Economy" on July 27 at the IIR Customer UNinterrupted conference in San Francisco.

Gary Katz served as a track chair at the eMetrics Marketing Optimization Summitt in San Jose on May 5, 2009

Gary Katz was one of just two speakers on the thought leader track at Predictive Analytics World in San Francisco. He presented, "Marketing Operations: The Engine Behind Predictive Analytics" on February 18, 2009.

2008

Gary Katz presented, "Marketing Operations: The Discipline Behind the Metrics," at the eMetrics Marketing Optimization Summit in Washington DC on October 21, 2008.

Lynn Hunsaker presented "Leading Indicator Dashboards" to the Chalk Institute Program Manager/Project Manager Special Interest Group on October 8, 2008.

Gary Katz conducted the first course on Marketing Operations for UCSC Extension from September 17- November 5, 2008

Lynn Hunsaker presented "Metrics You Can Manage For Success" to Marketing Think Tank on September 11, 2008.

Lynn Hunsaker presented "Accessible Dashboards & Recognition" to the South Bay Organizational Development Network on September 8, 2008.

Gary Katz hosted the first ad:tech Mark-Ops Forum in Chicago on August 6, 2008.

Lynn Hunsaker presented "Leading Indicator Dashboard & Team Recogntion System" to the Project Management Institute of Silicon Valley on July 9, 2008.

Gary Katz served as Marketing Operations track chair for the Henry Stewart Marketing Operations Symposium on May 12, 2008. 

Gary Katz presented "Building Upon the 5Ts of Marketing Operations: Applying Learning Organization Insights to Leverage 'The Power of 18'" at the Henry Stewart Marketing Operations Symposium on May 12, 2008.

Gary Katz spoke on Marketing Operations at the eMetrics Marketing Optimization Summit on Monday, May 5, 2008.

Lynn Hunsaker conducted workshops on Discovering Bridges Across Personalities and Discovering Bridges on April 26 and May 1, 2008.

Gary Katz conducted a workshop on Marketing Operations for the Silicon Valley Chapter, American Marketing Association on April 16. Marketing Operations leaders from Blue Coat Systems, Juniper Networks, NetApp and Polycom joined him on a blue-ribbon panel.

Gary Katz moderated a Marketing ROI luncheon panel with Alex Eldemir and Craig DeNoce on March 13, 2008 for the Silicon Valley Chapter, American Marketing Assocation.

Gary Katz facilitated a two-day workshop, "Enhancing Marketing Effectiveness Through Marketing Operations" on March 27-28, 2008 in Hong Kong.

2007

Gary Katz served as Marketing Operations track chair at the Henry Stewart Digital Asset Management, Workflow Automation and Marketing Operations Symposium November 12-13, 2007.

Gary Katz presented "Best Practices in Marketing Operations; Benchmarking Study Results from 80+ Companies" at the Henry Stewart Digital Asset Managemen, Workflow Automation and Marketing Operations Symposium on November 12, 2007.

Gary Katz co-moderated with Laura Patterson of VisionEdge Marketing "Best Practices for Measuring and Managing Marketing Performance: An Executive Roundtable" at the Henry Stewart Digital Asset Management, Workflow Automation and Marketing Operations Symposium on November 12, 2007.

Lynn Hunsaker presented "When Bad News is God News" at the Marketing Research Association's Fall Educational Seminar in Santa Rosa on September 14, 2007.

Lynn Hunsaker taught the "Intro to American Business" course at Mission College, fall semester, 2007.

Lynn Hunsaker taught the "Essentials of Marketing" course to graduage students at UC Berkeley Extensivin, spring and summer semesters, 2007.

Lynn Hunsamer presented "Leverage 'Voice of the Client' for Sustainable Growth" at the Legal Marketing Association on June 19, 2007.

Gary Katz led a discussion on "Raising the Stature and Influence of PR in the Enterprise" for the Business Marketing Association of Northern California PR Roundtable on June 13, 2007.

Gary Katz acted as chair for the Marketing Efficiency & Effectiveness track at the Henry Stewart Conference in New York June 6-7, 2007.

Lynn Hunsaker taught a course on "Creating & Using Surveys Profitably" for San Jose State University's Professional Development program on May 15, 2007.

Linda Popky taught a one-day course on Measuring Return on Marketing, May 12, 2007, SF State University.

Lynn Hunsaker taught a course on "Essentials of Marketing" for UC Berkeley Extension from February 14-April 18, 2007.

Lynn Hunsaker taught a course on "Marketing Research and Development Strategies" at Mission College on Saturday, February 24, 2007.

Lynn Hunsaker led a workshop on "Interaction Bridges: Using Your Strengths in a Team Setting" for Silicon Valley  W.O.M.E.N on January 20, 2007.

Lynn Hunsaker spoke at the American Society for Quality on January 17, 2007.

Lynn Hunsaker presented on how "Interaction Bridges Maintain Momentum for Initiatives on January 11, 2007 to the Silicon Valley Chapter, Project Management Institute.

2006

Gary Katz presented a Marketing Operations Partners-sponsored webinar, "Marketing in MOtion: Leveraging Marketing Operations for Results" on November 17, 2006.

Gary Katz spoke on Marketing Operations at the East Bay I.T. Group (EBIG) Sales and Marketing SIG on Nov. 16, 2006. 

Lynn Hunsaker led a condensed workshop on Interaction Styles for the Peninsula Chapter of the Society of Human Resource Management on November 9, 2006 in San Mateo. 

Gary Katz served as Marketing Operations Management Track Chair at the Marketing Operations Management Symposium in Hollywood, October 9-10. Download a free copy of his presentation on Changing the MO of Marketing (8 slides).

Gary Katz presented to a group of Mexican entrepreneurs at TechBA Silicon Valley. Get a copy of his presentation on Marketing Operations  (47 slides).  Registration required.