“Gary and his Marketing Operations Partners team exhibit great leadership skill in putting together and facilitating a collaborative approach to addressing Marketing Operations challenges, both working with clients and in leading the MO field itself. Gary is a visionary who also knows how to make things happen. He speaks very well publicly and is extremely well organized. I look forward to future opportunities to work with Marketing Operations Partners” -- Steven Sugar, former VP of Marketing Operations, Bank of America and CA
Insight is key to making great decisions. We've collected some helpful information to make your job easier. In addition to thought leadership from Marketing Operations Partners team members,we've also included what we think are some of the best industry articles on Marketing Operations-related topics.
Presentations from the 2007 Henry Stewart Digital Asset Management, Workflow Automation and Marketing Operations Symposium (Los Angeles)
Advancing Marketing Operations at Sprint, presented by Jon Umsted, Pipeline Manager, Marketing Effectiveness Launch Process, Sprint/Nextel (Posted 1/25/08)
Marketing Operations, presented by Beth Weesner, Principal, Marketing Transformation Services (Posted 11/28/07)
Marketing Operations: A Case Study in Business Transformation, presented by Peter Finter, Vice President of Marketing Operations, Nortel (Posted 11/20/07)
Marketing Operations: Maintaining the Momentum, presented by Michael Gerard, Director, CMO Advisory Practice, International Data Corporation (Posted 11/19/07)
The Marketing of Marketing Operations: Repositioning Your Ops Team as Strategic, presented by Rob Redford, VP Relationship Marketing, Cisco (Posted 11/19/07)
