"7 Myths CMOs (and their bosses) Gotta Stop Buying" by Gary Katz
Advancing Marketing Operations at Sprint, presented by Jon Umsted, Pipeline Manager, Marketing Effectiveness Launch Process, Sprint/Nextel (Powerpoint presentation from 2007 Henry Stewart Workflow Automation and Marketing Operations Symposium)
Marketing Operations, presented by Beth Weesner, Principal, Marketing Transformation Services (Powerpoint presentation from 2007 Henry Stewart Workflow Automation and Marketing Operations Symposium)
Marketing Operations: A Case Study in Business Transformation, presented by Peter Finter, Vice President of Marketing Operations, Nortel (Powerpoint presentation from 2007 Henry Stewart Workflow Automation and Marketing Operations Symposium)
Marketing Operations: Maintaining the Momentum, presented by Michael Gerard, Director, CMO Advisory Practice, International Data Corporation (Powerpoint presentation from 2007 HenryStewart Workflow Automation and Marketing Operations Symposium)
The Marketing of Marketing Operations: Repositioning Your Ops Team as Strategic, presented by Rob Redford, VP Relationship Marketing, Cisco (Powerpoint presentation from 2007 Henry Stewart Workflow Automation and Marketing Operations Symposium)
"5 Steps to Better Marketing Operations" – MarketingSherpa
"Integrated? Strategic? Why Marketing Needs a New MO" – MarketingProfs.com by Gary Katz
"Marketing Operations: A Three-Phase Self-Assessment to Determine If Your Marketing Organization is Ready to Change Its MO Now" AUTOMATE by Gary Katz
"Marketing Operations: 10 Signs That Your Marketing Organization Is Ready to Change Its M.O. Now" – MarketingProfs, com by Gary Katz
"Marketing Operations: Solving Marketing's Seven Deadly Sins"– MarketingProfs.com by Gary Katz
"Interview with Denise Peck: Current Trends in Marketing Operations" – Women in Consulting
"Gartner Analyst View: Top-10 Marketing Processes for the 21st Century"– CMO Magazine
Tech Marketing Investment Projected to Increase by 6.4% in 2005, the Fastest Rate Increase in 4 years, According to IDC– IDC Press Release
"Meet the New Boss: You may not have heard of a marketing operations director but you may soon have to answer to one" – BtoB Online
"Integrating Organizational Effectiveness, Learning, and Change Management Insight into Public Relations and Communication Management" by Gary Katz
