Download "Journey to Marketing Operations                 Download the new e-book now for Maturity"Executive Summary for just $1.50 !                                                               just $19.95 !

Recent books by Marketing Operations Partners associates and strategic partners:

Marketing Campaign Development by Mike Gospe

Marketing Metrics in Action by Laura Patterson

Click on the book cover image below to learn more!

"What Marketing Needs from IT" by Simon Daniels

Application to join Marketing Operations Mastermind Group

Gary was interviewed by Linda Popky of L2M Associates as part of her Marketing Thought Leadership Podcast Series. Listen to the podcast, "Why Marketing Operations Matters," here.

Gary Katz and Joshua Horwitz of Boulder Logic hosted a webinar on May 12, "A Marketing Operations Approach to Customer Reference Management." See archived version.

Gary Katz conducted a webinar on Marketing Operations with David Hutchinson, chair of the Project Management Institute's Sales and Marketing SIG on March 5. See archived version (registration required)

Gary Katz was interviewed by Aquent's Matthew Grant for The Talent Blog'. Check out the podcast on Marketing Operations.

"Integrated? Strategic? Why Marketing Needs a New MO" by Gary  Katz

"Leveraging Predictive Analytics in Marketing Campaigns" by Jerry Hart

"Accelerating Sales by Making Buying Easier" by Ron Snyder

"Whacky Web Metrics" by Jerry Hart

"Making Changes That Dramatically Improve Results" by Ron Snyder

"Measuring Again and Again" by Jerry Hart

"More Accountable to the Bottom Line" by Jerry Hart

"Aligning Sales, Marketing and Product Development Efforts for Dramatically Improved Results" by Ron Snyder

"The Truth About Campaign Management" by Mike Gospe

"Squeeze the Lemons for Loyalty Growth" by Lynn Hunsaker

"Marketing Strategy is the Foundation of Success" by Linda Popky

"Face the Customers or Face the Music" by Linda Popky

"Interaction Bridges: The Best Strategic Tool for Keeping Customer Promises" by Lynn Hunsaker

"Marketing Operations: A Three-Phase Self-Assessment to Determine If Your Marketing Organization is Ready to Change Its MO Now" by Gary Katz

"Changing the MO of Marketing" presentation (8 slides), Henry Stewart Marketing Operations Symposium, September 9, 2006 , presented by Gary Katz

"Marketing Operations: 10 Signs That Your  Marketing Organization Is Ready to Change Its M.O. Now" by Gary Katz

"Marketing Operations: Solving Marketing's Seven Deadly Sins" by Gary Katz

"Expect More Out of Meetings:  Professional Facilitators Can Keep Your Meetings Focused and Productive" by Mike Gospe

"How To Gain Strategic Insights Through Customer Advisory Boards" by Mike Gospe

"Seven Ways to Know If Your Sales and Marketing Objectives Need Alignment" by Chris Pareja

"Lessons for Building a Successful Customer Reference Program" by Mike Teeling

"Integrating Organizational Effectiveness, Learning, and Change Management Insight into Public Relations and Communication Management" by Gary Katz

Blogs

Marketing Operations at Work Blog by Gary Katz and the Marketing Operations Partners Team

Customer Experience Optimization: Delivering Your Brand Promise by Lynn Hunsaker

Linda's Marketing Leverage Blog by Linda Popky

Blueprint for E-marketing Success Blog by Jerry Hart

Buyer2Brand Blog by Mike Teeling