Marketing Operations Partners Resources

               

"52 Reasons to Embrace Marketing Operations 2.0" by Gary Katz

"Connecting the Dots Toward Marketing Accountability" by Gary Katz and Glen Petersen

Marketing Operations Glossary: The Language of MO

" Increasing the Value of Marketing Operations with Predictive Analytics" by Creig Foster

"7 Myths CMOs (and their Bosses) Gotta Stop Buying" by Gary Katz (Chief Marketer)

"What Marketing Needs from IT" by Simon Daniels

"Is Your Marketing Organization Ready to Change Its MO?" by Gary Katz (Perform Magazine)

"Solving Marketing's Seven Deadly Sins" by Gary Katz (Perform Magazine)

"Marketing Operations 2.0: MObilizing Marketing in a Web 2.0 World" by Gary Katz

"Growing a World Class Marketing Operations Function" by Gary Katz

"Four Keys to Marketing Operations Success" by Gary Katz (MarketingProfs)

"The CMO/CIO Organizational Alignment Mandate" by GlenPetersen

"Integrated? Strategic? Why Marketing Needs a New MO" by Gary  Katz (MarketingProfs)

"Budgeting in a Soft Economy" by Glen Petersen

"Squeeze the Lemons for Loyalty Growth" by Lynn Hunsaker (MarketingProfs)

"Interaction Bridges: The Best Strategic Tool for Keeping Customer Promises" by Lynn Hunsaker (MarketingProfs)

"Integrating Organizational Effectiveness, Learning, and Change Management Insight into Public Relations and Communication Management" by Gary Katz