Resources
"Squeeze the Lemons for Loyalty Growth" Marketingprofs.com by Lynn Hunsaker
"Face the Customers or Face the Music" MarketingProfs.com by Linda Popky
"Interaction Bridges: The Best Strategic Tool for Keeping Customer Promises" MarketingProfs.com by Lynn Hunsaker
"Lessons for Building a Successful Customer Reference Program" by Mike Teeling
"How To Gain Strategic Insights Through Customer Advisory Boards" by Mike Gospe