"CMOs, Start Thinking Like Investment Managers" – Advertising Age

"Leveraging Predictive Analytics in Marketing Campaigns" by Jerry Hart

"Whacky Web Metrics" by Jerry Hart

"Measuring Again and Again"by Jerry Hart

"More Accountable to the Bottom Line" by Jerry Hart

"Predicting the Path of Predictive Analytics" – Marketing Measurement Today

"Building Actionable Performance Dashboards" – Marketing Measurement Today

"Financial executives widely dissatisfied with marketing measurement" –  BtoB

The Balanced Scorecard: Prelude to a Marketing Dashboard" by Pat LaPointe

"Measures and Metrics: The Marketing Performance Management Audit" – (registration required) CMO Council