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Learn to develop and execute team-based world-class integrated marketing campaigns, directed by Mike Gospe
The single, basic truth about world-class campaign management is that it is easy to say, but hard to do. It is hard to do because to do it optimally requires following a disciplined, team-based systematic approach. Done effectively and consistently, integrated campaign
management will create a tighter company-prospect/customer bond and produce a differentiated level of loyalty so that when the prospect is ready to buy, your company is top on their list. Typical results from following this process include: 20%-30% quicker “time
to launch” with less frustration and greater global synergies because the campaign strategy has been well defined and agreed to prior to execution.
Campaign Management Highlights
- Get a constructive assessment of your current campaign management process
- Focus and prioritize your global market initiatives and campaigns
- Receive a complete actionable campaign management process and templates based on world-class best practices tailored to your business
- Get real work done via a customized, team-based practical application worksho
- Learn how to best engage with senior executives via a campaign management Steering Committee
- Define action-oriented next steps to improve skills, processes, and go-tomarket
plans
Our Methodology
We support your team by architecting a campaign management process designed to fit your unique business, based on world-class best practices. Our services include:
Campaign Management Process Assessment
Our team reviews your marketing and sales goals and current goto- market process. We’ll make specific recommendations relevant to improving your team’s skills, planning process, and templates.
Integrated Marketing Plan
Development of an effective Integrated Marketing Plan (IMP) template that will guide your campaign teams through the process quickly and easily.
Campaign Manager Orientation Training
The role of the campaign manager requires marketing and political astuteness. Whether your campaign managers are new to the job or seasoned veterans, we’ll design and provide an orientation training that will help them achieve personal and professional success.
Practical Application Workshop
We’ll design and lead a multi-day hands-on workshop for global campaign teams consisting of 5 to 100 people to help them make real progress on their campaigns. We’ll use the IMP template to address strategic and planning issues relevant to their campaigns.
Team Coaching
After the workshop, we provide one-on-one or team coaching to help campaign teams prepare for presenting their campaign recommendations to the Steering Committee for approval.
Follow-on Services
Once you establish your campaign management process, we can help you create awareness, build a sales pipeline of highly qualified leads, and train your sales force to deliver your differentiated message clearly and consistently.
Contact Marketing Operations Partners today to optimize your campaign management process for greater results.
