Calculate your customers' lifetime value and develop strategies to focus on the right customers for highest profits. Develop a customized plan with a comprehensive infrastructure for customer-facing employees.

• Allocate budget and manpower for the highest ROI by classifying your customers per the 20-80-30 rule: 20% of your customers generate 80% of your company’s profits, half of which are lost serving the bottom 30% of unprofitable customers
• Calculate the cumulative revenues, costs, and profits of your customer segments
• Calculate cost of acquiring customers and cost of lost customers
• Establish guidance for marketing, sales, and customer service decisions
• Train front-line employees to appreciate the lifetime value of profitable customers
• Determine methods for migrating low-profit customers to high-profit levels
• Identify methods for transitioning unprofitable customers to other suppliers

Measurable Results: Compare baseline and ongoing data for revenue, cost, profit, customer acquisition, customer retention, lost sales, employee satisfaction, customer satisfaction, cross-sell, up-sell, sales cycle time, customer service cycle time.

Contact Marketing Operations Partners today to maximize your customer profitability.

back to top