Just what is Marketing Operations (MO) and how well is it currently deployed in companies?
Marketing Operations Partners, a thought leader and subject matter expert in MO, has completed a 60+-page benchmark study, primarily among technology companies, to identify:
- Key drivers in the journey from MO inception to maturity in best practices
- Relationship of formal MO Reviews to success of the MO function
- Scope of MO practices across company characteristics, Marketing function characteristics, and MO function characteristics
- Success factors and obstacles to progress for the MO function
The report, which includes more than 40 graphical figures that offer both quantitative and qualitative information, is intended to provide Marketing executives with new insights, a means for comparison with similar companies, and a valuable tool for improving the effectiveness and efficiency of the MO function and, in turn, the overall Marketing organization.
Interviews with leading marketing executives and marketing operations leaders
in Silicon Valley-based technology companies were conducted and insights were collected via an online survey as well. Among the 81 participating companies were Agilent, Altera, Amdocs, Applied Materials, Ariba, Avaya, BEA, BigBand Networks, Borland, Cadence, Cisco, Informatica,Intuit, Kronos, Mathworks, Network Appliance, Nortel, Polycom, Seagate, Sprint, Symantec, Synopsys, Xilinx and WebEx.
Download the free Executive Summary to see what you're missing.
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