Get marketing and sales on the same page through this interactive workshop led by Chris Pareja and Ron Snyder
Getting sales and marketing on the same page is one of the biggest challenges companies face. We help you bridge the marketing and sales gap. We use these interactive sessions to really understand your objectives, target audiences, messaging that resonates with decision makers, your internal sales process, your clients’ buying processes and other nuances of a purchase decision for your offering.
We compile this data into a document which provides the basis for stronger, more measurable marketing programs. We also use this information to bridge communication gaps between your management, marketing and sales teams.
This workshop will be helpful for your company if you are:
- Working to add accountability or measurability to marketing programs
- Attempting to coordinate marketing campaigns with sales efforts
- Trying to break down barriers in your sales process or your customers’ buying processes
- Struggling to identify your ideal prospect
- Creating messages or value propositions for multiple audiences or decision makers
- Developing new products, offerings or positioning
- Suffering from sales and marketing misalignment
The process and deliverables include:
- An initial discovery session including members of your team and Marketing Operations Partners’ Chris Pareja
- A findings validation session
- The presentation of a document containing findings and recommendations
- Specific goals and measurable objectives for your chosen target audiences
- Lead definition for each audience – “A”, “B” and “C” leads
- Maps of sales and buying processes for each audience
- Evaluation of high-level value propositions currently in use for each audience
- Definition of ideal prospects in each audience
- Communication preference profiles for each audience
- How they find out about your offerings
- Preferred communication vehicles and frequencies
- What clients need your offering to provide them personally
- Current level of messaging customization
- Programs used to target them
- High-level competitive matrix
- Additional sales channels
- Review of existing sales and marketing tools
- Summary of recommendations
Contact Marketing Operations Partners today to bridge the gap between your marketing and sales staff.
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