Boost Your Prospect Conversion Rate with Proven Lead-Generation and Lead-Maturation Services and Solutions
Lead generation is essential to demonstrating ROI, yet the programs to generate the leads can be a real drain on the marketing budget. Marketing Operations Partners' Demand Driver™ Service can help you generate, manage and nurture leads through a combination of lead-generation and lead-maturation services and solutions.
Lead Generation – Whether lead generation is a new initiative in your organization, a legacy program in need of a major overhaul, or a working system that could use a tune up, Marketing Operations Partners can help.
Our team of senior writers, designers and project managers will craft lead-generation programs that complement your strategic and tactical marketing efforts, including:
- Email opt-in marketing
- Services marketing
- Webinars
- Seminars
- White paper and content-based sponsorships
- Advertising
- Google Adwords and Overture campaigns
- Tradeshows/Events
- Telemarketing campaigns
- Direct marketing
- Co-op campaigns
- Channel partner recruitment
|
"Our many trade shows generate hundreds of hot leads every time, but it would take too long to follow up, and I know we left a lot of business on the table just because we dropped the ball. Since we started using [Demand Driver by Marketing Operations Partners], we never miss a beat, and, as a result, our sales are up!" — Mark Reynolds, Director of Promotions, Advanced Advertising Specialties |
No matter what combination of lead generation initiatives works best in your organization, our Marketing Operations approach to lead generation will help make your programs more measurable, profitable and sustainable.
Lead Maturation – Many demand-generation programs
generate leads that your sales team can't close because prospects aren't
ready to buy now, no matter how sweet the deal. To tackle this issue,
Marketing Operations Partners offers SVSalesPower, a lead-maturation solution that combines
software and a series of communications customized to your prospects
that are proven to convert "no" to "yes." In fact, our
technology customers report a 30 percent increase in sales from their
lead-generation programs after using this valuable service.
Contact Marketing Operations Partners today to accelerate your sales process through Marketing Operations.
back to top
|
