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Gary Katz's 7 CMO Myths article was published in August print edition of Chief Marketer Bernie Borges interviewed Gary Katz about Marketing Operations 2.0. Listen to the podcast
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28.4 months. That’s the average time a CMO has to deliver a lasting impact. 1
Marketing Operations Partners can help extend your tenure and ensure that you leave a lasting legacy. By leveraging Marketing Operations, we’ll help you change the MO of marketing in your organization. As your MO partner, we'll help you to operate like a CEO – a highly successful one, delivering operational discipline and marketing ROI.
"Hiring Marketing Operations Partners is one of the best investments I have made in forwarding the Marketing Operations activities at Anritsu. We hired Gary and his team to work with us to define many processes across the globe to better track our marketing efforts, create efficiencies and allow for accurate reporting to our executive staff" – Katherine Van Diepen, Marketing Chair, Anritsu Corporation
Your CEO relies everyday on a dedicated operational team focused on the profitability and long-term scalability of the enterprise. You can run marketing as a profit/value center and fully accountable business too - if you can escalate your Marketing Operations to a true Chief of Staff function. Our experienced, ready-to-go "COO and change management" team can enable you to achieve that vision by leveraging our Marketing Operations Best Practice Framework.
Don't take our word for it. Check out testimonials from our clients and others in the Marketing Operations field.
Let’s Change the MO of Marketing Together
1 "Spencer Stuart study finds CMO tenure increasing," BtoB, January 30, 2009
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