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Team Biographies
“I highly recommend Marketing Operations Partners to assist you in your marketing vision. Gary is a very tenacious and focused individual. He and his team understand the importance of corporate accountability and generating ROI. They are masterful in aligning stakeholders, both inside and outside the company. The team at Marketing Operations Partners sees the marketing "big picture" and how all of the pieces create a successful marketing effort. ” -- Marti Smith, Former VP of Marketing, ShoreTel

Board of Advisors

 

 

Gary Katz, President, CEO & Founder – Gary is a visionary and thought leader in the emerging Marketing Operations field. He is a veteran with more than twenty years of marketing and change management experience in the technology industry in corporate, agency and entrepreneurial positions, where he directed corporate marketing, communications, public relations, lead generation and qualification, investor relations, and employee communications programs. Previously, Gary served as director of communications for ShoreTel, director of corporate marketing for Aplix Corporation and senior manager of corporate communications for Insignia Solutions. He also worked as internal communications consultant with Siemens ICN and Voice of the Customer/Voice of the Employee facilitator with Sun University in the mid-to-late 1990s.  Before that, he worked as a director, account supervisor, or preferred subcontractor for more than a dozen leading public relations and marketing consulting firms. Marketing Operations Partners represents Gary’s fourth business start-up. He also founded Marketing Operations Partners’ sister company, CommPros Group in 2005; Katz Business Communications in 1990; and Public Relations Solutions, Inc. in 1985. Gary holds a master's degree in organization development from the University of San Francisco and a bachelor's degree in public relations from San Jose State University. Gary is past president of the Silicon Valley Chapter, Public Relations Society of America (PRSA), an Accredited Member of PRSA and a certified strategic planning process facilitator by the Institute of Cultural Affairs.  He is currently vice president of the Silicon Valley Chapter of the American Marketing Association (AMA), a national board member of the Business Marketing Association (BMA) and a member of the BMA Thought Leadership Committee. He has served as a track chair for the Marketing Operations Management Symposium since 2005, spoke and moderated panels frequently on Marketing Operations and Marketing ROI-related topics, and published several articles on Marketing Operations in MarketingProfs, Automate, The Journal of Digital Asset Management, and other publications. Gary currently teaches a course in Marketing Operations at UCSC Extension in Sunnyvale. In 2006, Gary started Marketing Operations Evangelists, a growing group of leaders dedicated to advancing the professional of Marketing Operations.

 

Lynn Hunsaker, Associate Partner – Lynn is team leader of Marketing Operations Partners' suite of Customer Profitability services, encompassing customer value guidance, touchpoints, loyalty behaviors, internal branding, experience innovation, advisory boards, customer references, trusted advisor and survey ROI. Lynn was project director of Marketing Operations Partners' best practices benchmarking study, “Journey to Marketing Operations Maturity.” Lynn's career in high tech, manufacturing, and professional services built her customer experience expertise with rich hybrid skills in marketing & market research, process improvement & quality, organizational development & change management, and leadership & teaching. Her global experience includes strategic planning, product management, market research, alliances, acquisitions, marcom, process improvement, metrics, incentive programs, and change management. She is a university instructor, past president of Silicon Valley AMA, and an AMA Professional Certified Marketer, ASQ Certified Quality Manager, and Qualified MBTI® Practitioner. Before founding her own firm, ClearAction, she led marketing and quality organizations at Applied Materials, Business Insights, Tragon, and Sonoco. Lynn earned psychology and business degrees at Brigham Young University, and an MBA at Vanderbilt University.

 

Tom Pencek, Founding Partner - Tom is co-team leader of Marketing Operations Partners' Sales Acceleration services suite, which focuses on building a robust sales pipeline through lead generation and nurturing strategies.. He brings more than 20 years of experience in sales, sales management, service development and marketing to Marketing Operations Partners and CommPros Group, where he is also a founding partner. An expert in services marketing and the development, management and measurement of lead generation programs, Tom has worked with Tandem, SGI, Compaq, HP and many emerging technology companies. He has earned a Service Marketing Professional Certification by Information Technology Services Marketing Association (ITSMA). Tom specializes in designing programs that integrate with mainstream marketing campaigns to generate, capture and monetize prospect-volunteered needs and requirements—with the end result of turning customer needs into corporate profits. Tom leads a team of marketing services providers focused on building lead-generation and lead nurturing programs that provide an exemplary return-on-investment (ROI) for our clients.

 

Jerry Hart, Associate Partner – Jerry is co-team leader of Marketing Operations Partners' Sales Acceleration services suite, which focuses on building a robust sales pipeline through lead generation and nurturing strategies. He also leads Marketing Operations Partners' Internet Operations team, which excels in delivering profitable e-mail marketing and search engine marketing programs, as well as producing dynamic database driven, RSS-enabled websites that support search optimization and thought leadership strategies.. As founder and CEO of Hart Creative Marketing, Inc., an internet marketing corporation dedicated to not just building websites but building business, Jerry and his team aim to give people tools that ignite and excite business decision makers to maximize their success in marketing. Hart was also a morning show radio host in San Francisco for Clear Channel Communications and holds the position as "the voice" of Captain Morgan Rum. Recognized as a dynamic speaker and prolific writer, Hart has been published in magazines, newspapers, and internet publications. He is the author of Blueprint to E-Marketing (Blueprint Press, Sept 2006).

 


Dr. Juan P. Montermoso, Associate Partner – Juan is team leader of Marketng Operations Partners' suite of Marketing Scalability services, which focuses on developing sustainable marketing processes, effectively leveraging technology solutions, establishing and documeingt best practices, and getting the most out of individuals and teams. enables high tech organizations to make effective use of their IT resources in advancing marketing and supply chain operations in his dual roles as Marketing Information Technology Team Leader for Marketing Operations Partners and President of Montermoso Associates, a marketing and training consultancy. Internationally he has led innovation in Asia Pacific as a Vice President for Management Information Systems with a Manila-based conglomerate and later as a consultant for the SGV Group, an Accenture partner in Asia. As a business school professor, he has been teaching at the Executive MBA level as well as successfully preparing Bay Area professionals for certification exams in operations management. Juan earned a Bachelor of Science in Engineering and Applied Science from Yale University, a Master of Science in Computer Science from Harvard University, and a Doctorate in Business Administration from the Harvard Business School. He has been honored as a Homecoming Scientist recipient by the Philippine government and is currently certified at both the CPIM and CIRM level by APICS, the professional society for operations management. In addition, Juan has published numerous papers on information systems management and Internet marketing applications and has presented at international meetings in the United States, Asia, and Latin America as well as at past APICS International Conferences.

 

Mike Gospe, Associate Partner – Mike leads Marketing Operations Partners' suite of Strategy & Change Facilitation services, which helps align Marketing with the enterprise strategic planning process while also enabling Marketing organizations to benefit from independent third-party facilitation of their own internal strategic planning processes. He also leads Marketing Operations Partners' Campaign Management service to develop and execute team-based world-class integrated marketing campaigns. With more than 20 years of hi-tech marketing experience, Mike is an accomplished leader, marketing strategist and corporate executive. Mike’s expertise is in working with CMOs and marketing teams to architect and hone their marketing strategies, processes, and plans.  He wears the victories and battles scars of campaign development, having worked eight years in the trenches as a campaign manager and then as the director of the campaign management team at both HP and Sun.  As a result, Mike was recognized as being one of the key architects that helped these companies reinvent their approach to global integrated marketing planning and execution.With his customer-centric view, Mike designs and facilitates team meetings and workshops to help them structure and coordinate market- and product-requirements gathering processes, design and execute multi-faceted demand generation campaigns, and identify and resolve product management and product marketing roles and responsibilities issues. Mike is also a popular facilitator of customer advisory board meetings. Mike is also the author of the new book (available March, 2008), Marketing Campaign Development: What marketing executives need to know about architecting global integrated marketing campaign.  This is the one book that demystifies the campaign development process with a recipe for success based on proven best practices.  As a recognized leader, Mike is a noted author of a number of marketing- and sales-related articles, and is a guest speaker at Golden Gate University in San Francisco and the University of Santa Clara.  He is also a frequent speaker at VC and marketing forums on the topics of business and marketing planning, messaging, and sales development.

 

Creig Foster, Associate Partner – Creig leads Marketing Operations Partners' suite of Marketing Analytics services, which helps companies to transform data to insight, and ultimately, well-informed decisions. In addition to his role at Marketing Operations Partners, Creig is CEO of his own firm, CRS Business Associates, Inc., a consulting company that helps organizations dramatically improve their profitability by enhancing the customer experience. Utilizing text mining of unstructured data – call center logs, web content, blogs, forums, emails, etc., CRS assists clients in better understanding their customers and helping them to take actions that builds relationships with their customers. CRS works with organizations of all size including Fortune 500 companies. In addition to analyzing unstructured data, CRS specializes in the use of predictive modeling to enable organizations to select among various marketing programs those that have the potential for the greatest results before having to incur any marketing expense. Companies with whom Creig has worked include Boeing, CFO.com, Fitech Laboratories, Interior Motions, Medical Data Systems, NASA, PG & E, ProBusiness (Now ADP), optionsXpress, Warner Home Video and others. Creig’s expertise includes marketing research, sales management, process re-design, change management, project management, and predictive modeling. He has implemented numerous Sales Force and Customer Relationship Management systems over the last 10 years. Creig is an active member of a number of business associations including American Marketing Association, Association of Corporate Growth, Turnaround Management Association, and BPM Forum. He is an adjunct professor teaching marketing and sales management courses at University of Phoenix and formerly taught at Golden Gate University’s MBA program. Creig holds a MBA degree in Finance from DePaul University and a BSBA degree in Marketing from Northwestern University.

 

Craig DeNoce, Associate Partner – Craig brings more than 20 years leadership experience, helping to fund, position, market, and sell software­based business solutions in a variety of vertical markets, including finance, banking, retail, food & beverage, technology, and CPG. He has held senior marketing, product management, and sales positions with Oracle, Sybase, and AT&T, as well as several successful startups.In addition to being team leader of Marketing Operations Partners' Return on Marketing service, Craig is CMO of Global Green Village, a non­profit focused on economic revitalization of communities through application of green technologies and collaborative planning as outlined in the “GreenPrint for Sustainability.” Craig is also Principal of MSI, a boutique go–to–market consultancy for growth technology businesses, where he has successfully helped many firms in market positioning & development, acquisition outcomes, and VC funding. Craig was VP Marketing of Timestock (customer Experience Management), acquired by CA; VP Sales & Marketing of Isadra (E–Commerce retail), acquired by Verticalnet; and co­founder of Proxar/Ecosystems (systems management), acquired by Compuware. At Oracle, Craig directed marketing programs that tripled penetration of the Internet Applications System Division products, and spearheaded Oracle’s Internet buy/build/partner decisions. While at Sybase, Craig focused two business units’ go–to–market strategies to help deliver the company’s fastest growth period (from $250M to $1B in 3 years). At AT&T, he was responsible for new Unix Operating Systems and Management products, which were adopted worldwide.

 

Linda Popky, Associate Partner – Linda is team leader of Marketing Operations Partners' suite of Return on Marketing services, which helps demonstrate the contributions of marketing organizations to enterprise success.  She also leads the Marketing Competency Development service, which enables Marketing organizations to build the core competencies and marketing teams they need for future success. In addition to her role at Marketing Operations Partners, Linda is president of her own firm, L2M Associates, Inc., a strategic marketing company that helps organizations dramatically improve their bottom line by more effectively leveraging their investment in marketing programs, processes, and people. L2M works with a wide range of organizations from startups and small businesses to Fortune 100 companies to use their existing marketing resources as effectively and efficiently as possible. Companies with whom Linda has worked include Sun Microsystems, Cisco Systems, Network Appliance, Autodesk, Tech Data, CompeteNet, Triple Ring Technologies, NovaRay Systems, and more. Linda’s expertise includes strategic marketing, marketing operations, marketing team development, facilitation, communications and messaging, sales training and support, channel/field marketing, industry/market development and product marketing. She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy and quality, and she has a reputation for strong leadership and team management, as well as strategic program development and delivery skills. Linda is on the faculty of the Integrated Marketing Program at San Francisco State University’s College of Extended Learning, where she teaches courses on Branding Strategies and Measuring Return on Marketing. She is in demand as a speaker for presentations and workshops to corporate, non-profit and conference audiences, and her marketing and business related articles have been published in a number of online and print publications. She has an MBA and a BS in Communications from Boston University.

 

Ron Snyder, Associate Partner – Ron directs a variety of cross-functional alignment and innovation related services of Marketing Operations suite of Sales Process Acceleration services. For the past 16 years, Ron has run his own consulting company, Breakthrough, Inc., which has helped a variety of companies accelerate their revenue growth by improving their sales, marketing and product development alignment. His clients have included rapidly-growing companies, such as NetSuite, Exodus Communications, Adobe and Macromedia, and large established companies, such as Hewlett-Packard, Synopsys, Cisco Systems, Agilent Technologies, Siemens and Philips. Prior to founding his own firm, Ron spent 11 years at Hewlett-Packard, where he was consistently recognized as a top performer in sales, marketing and management roles related to software, systems solutions and medical systems. His responsibilities included worldwide, cross-functional marketing program management, bringing new products to market, entering new markets and leading sales teams. Prior to that, he was a product designer and engineering project manager for computer product development. Ron holds Bachelors and Masters Degrees in Engineering Design/Human Factors in Design from Tufts University, an MBA from Northeastern University and is certified in accelerated learning methods. He has been involved with Stanford’s ReVeL Lab, which researches and implements methods for launching new ventures in a very quick and sustainable manner.


 

Michael E. Dortch, Associate Partner – Michael is team leader of Makreting Operations Partners' Marketing IT Alignment services. He is also principal analyst and managing editor of DortchOnIT.com, ‘an independent voice for technology­dependent people.’ Michael has been an IT industry analyst focused on translating technologies into business value for more than three decades, independently and at respected firms such as Aberdeen Group, Rober Frances Group (RFG), and Yankee Group. Michael is also widely published and frequently quoted in business and technology publications, and a popular spaker at IT industry and business gatherings, in person and online. In 1990, Michael wrote “The ABCs of Local­Area Networks,” a book published internationally in three languages by Sybex, Inc.

 

Murry Shohat, Founding Partner – As team leader of Marketing Operations Partners' Public Relations Operations service, Murry is an expert in helping companies build and sustain mindshare by ensuring public relations and marketing communications efforts are well-aligned with the company's actual performance. Murry has worked as a magazine editor and reporter, public relations consultant and Fortune 100 PR executive with several Silicon Valley firms over the last two decades. Before joining CommPros Group as a founding partner last year, Murry was the co-founder and executive director of the Embedded Linux Consortium, where he was responsible for creating consensus among board members from 19 competing software companies. In just three years, the Consortium produced the visibility and ROI to drive membership to more than 175 corporations and individuals. Previously, Murry worked as a public relations consultant for Agilent's Test & Measurement Group during its spinout from HP. He also was director of public relations for Philips Electronics for five years and spearheaded the launch of analog memory for Information Storage Devices (ISD), which became the basis for digital music and digital voice recorders and players. In addition, Murry has had his hand on several PR tillers for players in the VMEbus industry. With a degree in Journalism and an MBA (Systems Approach /Team Action emphasis) in process, Murry continues to help global and local companies achieve mindshare marketplace traction for their technologies and products.

 

Dick Heermance, Founding Partner –Dick leads Marketing Operations Partners' Customer Reference Power service, which helps companies optimize their reference programs by building a pipeline of passionate customer evangelists. Dick has 30 years of experience in marketing and marketing communications with growing and dynamic software companies. Prior to joining CommPros Group as a founding partner last year, Dick was an independent marketing services consultant for Aplix, Blazent, Neptium, ShoreTel, and others. Before that, he was director of marketing communications at Insignia Solutions, where he developed and implemented re-branding/re-positioning strategies and directed worldwide public relations. As the company's senior marketing manger for Unix products, Dick successfully launched six new products in eight months, creating and implementing the supporting advertising, PR, packaging, trade show, direct marketing, sales collateral and partner programs. Earlier, Dick was marketing manager at Software Publishing Corporation and Informix Software, where he managed numerous successful product launch campaigns and marketing programs, created sales presentations and collateral material, managed events, and created and launched partner and channel marketing programs. Before that, Dick managed major OEM, third-party and VAR accounts at Oracle Corporation and held positions in sales and professional services management at Tymshare, Inc., exceeding sales quotas and receiving high marks for excellent customer relations.

 

Sharyn Fitzpatrick, Associate Partner  – Sharyn leads Marketing Operations Partners' Marketing Communications Operations service. She brings more than twenty-five years experience in sales and marketing with expertise in global marketing communications to deliver real results to companies which need innovative and cost-effective programs. This includes pre-and post IPO preparation and marketing, investor relations, lead generation, event management (online via webinars and live in-person), creating direct, measurable top and bottom-line results for her clients.  Sharyn is an experienced translator of senior executive vision into effective, impactful communication strategies and programs.  In addition to her roles with CommPros Group and its sister company, Marketing Operations Partners, Sharyn has held a variety of senior level positions at Knight-Ridder, Inc., SumTotal, The Learning Company, Accolade, Inc., Pacific Bell/SBC, Atari, and Warner Communications. Her client list includes Interwise, Rapt, SignalDemand, SumTotal, Vitesse Learning, MindCrossings, American Society of Training and Development (ASTD), Aperto Networks, Ronin Ventures, Skillsoft and others.  For long-time client Interwise, Sharyn creates revenue-generating web seminar programs and partnerships with technology and eLearning publications and trade shows. Her team is responsible for event management, technology and audience development for more than 350+ web seminars per year for CMP, VoiceCon, Interop, Crain, CIO, Chief Learning Officer and Workforce Performance magazines, and others. She is an author and frequent speaker on “Using Web Seminars for Lead Generation and Revenue” as well as a number of other marketing topics. Sharyn is Chairman of the Industry Council for ConferZone and she also serves on the Penn State University Alumni Association Board for Directors for the College of Communications.

 

Chris Pareja, Consultant – Chris works with Ron Snyder to deliver Marketing Operations Partners' Sales and Marketing Alignment service, which helps sales and marketing teams work effectively together. For more than a dozen years, he has specialized in expanding businesses’ bottom lines in a variety of marketing, management and sales positions. Before launching his own marketing agency, LeadGenaires, he served as vice president of business development at Kassner, where he generated new marketing and design projects with companies such as Intel, ACCPAC, TechVentures Network and C&C Group. He has also served as a business development consultant; vice president of marketing and sales for Flowtix-Small Business Solutions; and director of US and Canadian field marketing for NAME Solutions Corp. Earlier, he held a several marketing and sales positions for Cambridge Technology Partners (now part of Novell). Chris recently founded B2B Power Exchange, a lead exchange forum for business development professionals targeting mid-sized and larger companies.

 

Michael Teeling, Consultant – Mike leverages his expertise in analyst relations and Marketing Operations to ensure that market research and consulting subscription service investments are optimized. He is a 17-year veteran of the marketing and public relations industry with experience on both the corporate and agency side. He founded his own firm, INFLUENTIAL, in 2000 to provide management consulting to a variety of technology start-ups and established players with services spanning all marketing communications functions - either as an individual contributor or in an "acting director" capacity. In recent years, his consulting practice has focused on strategic but frequently overlooked areas such as industry analyst contract ROI and B2B technology brand creation. His blog, Buyer2Brand, communicates his progress while examining what makes a fearless B2B technology brand. Before founding INFLUENTIAL, Mike was director of marketing at Active Decisions Inc. (formerly Active Research); account supervisor at The Horn Group and account manager at Fleishman-Hillard; marketing manager at a telecommunications carrier that was acquired by Worldcom and later merged into MCI. Earlier in his career, he did entertainment publicity for Family Channel, NBC, and Warner Brothers Television. He holds a Bachelor's degree with honors in mass communication from Boston College.


 
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